Decluttr scans every property across every object — standard and custom — finds duplicates you didn't know existed, and cleans them up automatically.
The agent does the hard work. You stay in control at every step — and it keeps watching so problems don't creep back.
Pulls every property across all objects — including the custom ones your team built over the years.
Semantic AI groups duplicates by meaning. Catches "What state do you live in?" and "State" as the same question.
Glance through clusters. Dismiss anything intentional. Approve the rest in seconds.
Migrates data, deprecates old properties, replaces views and filters, generates your workflow to-do list.
Weekly scans catch new duplicates the moment they appear — before they cause data quality issues downstream.
Agent handles automatically based on confidence:
Works across all HubSpot objects:
HubSpot Data Hub is excellent at finding duplicate records and fixing formatting issues. It does not — and has never — solved the problem of duplicate properties across your schema. That's exactly what Decluttr is built for.
| HubSpot Data Hub | Decluttr | |
|---|---|---|
| Duplicate contact/company records | ✓ Breeze powered | Not our job |
| Formatting issues within properties | ✓ Auto-fixed | Not our job |
| Unused property detection (by object) | ✓ Basic | ✓ With context |
| Cross-object semantic property analysis | ✕ Not available | ✓ Core feature |
| AI that understands property meaning | ✕ Not available | ✓ Powered by Claude |
| Catches "State" vs "What state do you live in?" | ✕ Not available | ✓ Every time |
| Works across custom objects | ✕ Limited AI access | ✓ Full support |
| Data migration between properties | ✕ Manual only | ✓ Agent-automated |
| Property deprecation + labeling | ✕ Not available | ✓ Auto-renamed |
| Views and filters replacement | ✕ Not available | ✓ Preview + confirm |
| Workflow and report to-do list | ✕ Not available | ✓ Deep-linked |
| 30-day undo on all changes | ✕ Not available | ✓ Full snapshots |
| Ongoing schema monitoring | ✕ Not available | ✓ Weekly automated |
The honest summary: HubSpot Data Hub cleans your records. Decluttr cleans your schema. They solve completely different problems — and you need both. Decluttr is the property governance layer that Data Hub was never designed to provide, built by HubSpot experts who have spent years untangling the mess manually.
Priced for RevOps teams who know what clean data is worth — and the partners who deliver it.
Try it on one object. See what you've been missing.
Full portal analysis with agent automation. One portal, completely clean.
Unlimited portals for HubSpot partners. Turn CRM hygiene into a revenue driver.